Integration Marketing
Everybody is now talking about “Integration Marketing”! Please note that this is not ‘Integrated Marketing’ but Integration Marketing.
This is a concept started by Mark Joyner. It basically means the integration of one marketing process into another one.
He has just released a book with the same title. As long as the book is not available in print you can get the free electronic version here:
http://www.integrationmarketing.com/page/starterkit/
Integration Marketing is best explained with a concrete example:
Consider Microsoft: When they initially made a deal with IBM to ship MS-DOS on IBM’s computers they not only had IBM sell their software and thereby aquiring new customers for Microsoft - they also had the right to sell upgrades to the software to those customers that IBM had given to them! Now this is a perfect example of smart marketing - actually this is exactly what Integration Marketing is about: You integrate your sales funnel into the sales funnel of another company.
Microsoft could acquire customers without actually selling anything themselves - yet they could keep these customers and charge them over and over for each and every update!
Would you like to be Bill Gates that that time (apart from his looks - but just his brains combined with his boldness)? I be you would! Bill Gates has an estimated net worth of ~51 billion $ !!! A great amount of this money came from applying what we call now ‘Integration Marketing’!
Now, will there be people like Bill Gates in the future? Of course there will be. The business world is just waiting for the next bunch of smart kids that recognize what can best be integrated into a new trend and how to exploit it for maximim profit!
Consider this for Internet Marketing: Everybody is doing upsells when you see a thank-you page. Have you ever realized that marketers only upsell their own products?
What if they don’t have their own product? They’ll probably have no upsell at all! Now, wouldn’t it be smart to offer somebody else’s product when your customers have just puchased from you?
Or wouldn’t it make sense to sell your product on more than 200 other thank you pages?? Does this sound like it could make you money? Yes, it definitely does. Now this is exactly what the product Hyper-Java is all about. This smart piece of marketing software is basically what makes up the core part if Traffic Fusion!